Google Analytics + Sidum

The Google Analytics integration allows you to track important customer events generated by Sidum and measure how calls and bookings impact your business performance.

Use cases

• Track conversions when a caller successfully books an appointment

• Measure which marketing channels lead to more inbound calls

• See how many users interact with your contact forms

• Monitor customer behaviour from phone call to website visit

How it works

Sidum sends events to Google Analytics (GA4) using Measurement Protocol. You can view these events inside your GA dashboard, such as: sidum_call_started, sidum_call_completed, sidum_booking_confirmed, sidum_lead_captured. This helps you understand the ROI of your marketing and improve your customer journey.